Marketing and Strategy Ansoff Matrix

Question: Describe about the Marketing and Strategy for Ansoff Matrix. Answer: Ansoff Matrix has four dimensions- market development, diversification, market penetration and product development. As this prime objective for this assessment is to sell current product of Brayer's ice cream into the new market of Thailand thus, only the strategy of the market development will be taken into consideration. Reason for choosing Thailand One of the prime reasons is that Asia is a developing continent and targeting a developing market will be beneficial for the organization. Dufrnot and Keddad (2014) depicts in the context of the Bayer's products; they have a strong brand name and excellent advertising and visibility. People across the world are aware of this brand and thus in spite of the presence of other local ice-cream parlors in Thailand, people will opt for a brand compared to existing ice-cream brands. Moreover, people of Thailand are more conscious of their health and thus, there existing products like Lactose-free ice cream," " the Fat and Fat-Free ice-creams will be a great success in Thailand (breyers.com, 2016). Moreover, they also have ice-creams for No Sugar Added ranges. As mentioned by Dufrnot and Keddad (2014), Brayers Ice-cream can also sell their products ate low price to attract more customers in Thailand. In addition to that, Ng et al. (2016) states in the year 2015 the ASEAN Economic Community (AEC) is formulated, doing business in Thailand attracts the foreign business. Thailand has become one of the worlds largest foodprocessing industries and provides an excellent opportunity to the business like Brayer's ice cream and expands their connection with western countries like the United States. The concerned country also adopts the Electronic Product Code Information Service (EPCIS)standards to ensure the validity of the food business and their products (Zheng Yu, 2013). Reference List Breyers Ice Cream and Frozen Dairy Desserts. (2016). Breyers. Retrieved 3 December 2016, from https://www.breyers.com/ Dufrnot, G., Keddad, B. (2014). Business cycles synchronization in East Asia: A Markov-switching approach. Economic Modelling, 42, 186-197. Ng, T. H., Low, C. C., Chan, K. H. (2016). The Role of Economic and Financial Developments for Environmental Quality in the ASEAN Economic Community (AEC). International Business Management, 10(17), 3878-3883. Zheng, S., Yu, G. (2013). The information discovery service of electronic product code network. In Emerging technologies for information systems, computing, and management (pp. 107-114). Springer New York.